Project News

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Friendly reminder for students interested in EOBN!

🚨 Friendly reminder for students interested in EOBN! 🚨 🗓 Today is the application deadline 📄 Required: student name and résumé 🔗 Submission via the application link on the page: https://lnkd.in/ecd3tCqn Please ensure that all required information is submitted before the deadline Registration Join the EOBN Competition 2026! Are you ready to challenge your sales and negotiation skills on an international stage? The EOBN Competition 2026 offers students from across Europe a unique opportunity to test their talent, connect with industry professionals, and represent their university in a dynamic and inspiring event. How to Register In the weeks leading up to the Christmas break, each university will select the students who will represent them in the competition. Once your students are confirmed, we’ll provide all the necessary materials — including the competition case, scoring sheets, and preparation support to ensure every participant feels confident and ready to compete. Application deadline: Week 49 — Friday, December 5, 2025 Please keep the following dates in mind: December 5: Deadline for university application December 5: Competition case and related information will be sent to registered universities December 9: Introduction to and by Gartner, and explanation of the case product, during the online mini masterclass for students and coaches: How to Prepare (14:30 Dutch time) January 9: Deadline for student applications (names and résumé) via this link: EOBN 2026 Student Registration and CV. Participation Fee & Other guidelines The participation fee is €50 per student. 100% of this amount goes directly toward prizes for competitors and organizational costs. To ensure fair opportunities for everyone, each university may register a maximum of two students. We also kindly ask that someone from your organization joins as a jury member in one of the online negotiation rooms — this enhances the learning experience and ensures valuable interaction between academia and industry.

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B2B Sales Lab is Ready to Start at NPUA!!!

It gives us an utmost pleasure to announce that in November 2025 the set-up of Sales Laboratory at National Polytechnic University of Armenia (NPUA) has been fully completed, as a crucial part of the Erasmus+ KA2 “LISS24” (Learn-Innovate-Sell-Succeed) project broader mission to enhance Business-to-Business (B2B) sales and innovation education in Armenia. This Lab is established as a unique experimental educational and research environment integrating novel B2B sales practice with behavioral biometric analytics and artificial intelligence technologies. It aims to contribute to teaching/learning technologies, professional development, and applied research in the areas of sales marketing, behavioral science and business analytics by providing a practical environment where the NPUA faculty and students can conduct experiments, analyze consumer behavior, and develop innovative approaches to sales and negotiations. Thanks to the LISS24 project, co-funded by the European Union, and to a productive cooperation with the “iMotions” professionals, the NPUA Sales Laboratory is now equipped with unique hard and software specialized means supporting hands-on learning in B2B Sales and digital innovation. It includes: a) Smart Eye AI-X 60Hz – Eye-tracking bar for high-precision gaze data collection b) Shimmer 3 GSR+ Kit – Device for measuring Galvanic Skin Response (GSR)/electrodermal activity c) iMotions Software Suite, which includes the full set of iMotions Modules and Packages. To ensure effective use of these tools and accomplish the intended goal - to become a significant step toward preparing NPUA students for international business challenges, helping them build real-life competencies needed for modern, tech-driven careers - specialized training sessions and capacity-building workshops and competitions will be regularly organized for students. Along with this, tailored training programs will also be offered to NPUA faculty members and business and industrial partners, enabling broader collaboration and knowledge transfer.

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Oodi Myynnille! 2025. It was a good day.

I don't even know how many major seminars, stakeholder events or similar I've organized in my life. A lot of them. There is work and moving parts in these. However, in practice, you are always left with a good feeling. You always learn something new from the speakers. Personally, however, I think the most important thing is when the gang is bumped into each other during coffee breaks and after work. In fact, the program and seminar itself are often IMHO "just" a platform that enables such encounters. And these slightly more informal encounters have been the starting point for many of my collaborations, customer relationships and even friendships over the years. Good stuff. This year's Ode to Sales seminar largely followed the same pattern as the previous ones. However, there was a record number of registrations (100+). However, there were also more cancellations and no shows than usual. Usually it is around just under 20% in these kinds of free events, now we went a little over. To the gang as a timid request for the future: cancel your participation well in advance (as was instructed now). Even though we are talking about the first hundred when it comes to serving costs, it's a shame to waste a four-hundred. Whether it's your own money or not. Of course, many had a valid reason. Illnesses etc. Let's get it. Back to the positive mindset: after all, it was a good-spirited set where B2B sales were discussed from many perspectives! Social selling with its dark sides, the challenges and opportunities of AI with concrete examples, the role of trust in sales, the competencies of the salesperson, etc. When you fill the auditorium with sales-minded people, you run out of time. There was plenty of discussion and it would certainly have continued for longer if the time limit for the facility reservation had not been invaded. Thank you for the speeches and the panel discussion Heidi Rantala, Sami Saarenpää, Lasse Riitesuo, Vesa Leppänen, Timo Holopainen, Matti Perkkiö & Johanna Saarinen! The afterwork was guaranteed quality. Pineapple long drinks, pizza and relaxed conversations about sports Best Seller Competition sales competitions and the themes of the day. Thank you for the good harvesting Topi Turpeinen, Tomi Koskinen, Juuso Saine & Co. It turned out, among other things, that Mariachi Oy 's incubator concept is still going strong. Sometime in the past, as part of our Tekes project at the Turku School of Economics at the time, Aki Koponen the ace was pulled out of the sleeve from which the concept began to take shape. It can therefore be said that the project had a real impact. Special thanks to MyyntiAkatemia n students for helping with the event arrangements. Monitor the account in question. This learning environment gathers sales and marketing talent from Turku University of Applied Sciences (Turku University of Applied Sciences ) every semester to do real projects for companies in the region. Good guys. This week, too, I have recommended one alumnus to a headhunter I know. It would be in the interest of the entire region to employ these B2B sales promises in Turku.

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Some details of «IMOTION»’s Armenian training

On the first working day, the participants were introduced to the highly unique software platform “IMOTIONS” as a leading multimodal modern research tool for the analysis of a specific group of human emotional-biometric indicators (practically, a unique comprehensive software system in the world). Within the framework of the training, «iMotions» specialists Dani Peng-Li (Ph.D.) and Martina Sansone (Ph.D.) presented the following topics in detail: • Introduction to the “IMOTIONS” system and its working principles, • Theoretical foundations of sensors and metrics, • The process of “Study creation” using the Study Builder program, • Practical exercises using multimodal sensors, including facial expression analysis (FEA), voice analysis (VA), galvanic skin response analysis (GSR) and eye tracking technology (Eye-Tracking). During the first day, participants practically studied how the above technologies are applied to various scientific and educational problems of emotional responses and attention research. The second working day was mainly devoted to the practical mastering of issues of pre-processing, analysis and visualization of the recorded data. In particular, participants had a good opportunity to apply the acquired knowledge and skills by pre-registering their own real data subsets according to the participating university teams, and then, by processing them with the “IMOTIONS” system, learning to implement: • data pre-processing, • sensor data processing and analysis, • data visualization & interpretation. Finally, the participants were also presented with some recommendations based on “Best Practices” for the “competent” organization of similar neuro- and biometric studies, including preferred methods for subject selection, environmental control, and data quality improvement.

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iMotions two-day workshops in Armenia

On October 20-21, 2025, a two-day training-workshop organized by the Dutch company «iMotions» was held at the Armenian National Agrarian University (ANAU), which was intended for representatives of the National Polytechnic University of Armenia (NPUA), the Armenian National Agrarian University (ANAU), and the National University of Architecture and Construction of Armenia (NUACA) – the Armenian participants of the «LISS24» (Learn-Innovate-Sale-Succeed) project implemented under the European Erasmus+ CBHE program. It was aimed at familiarizing and mastering the capabilities of the hardware and software tools supplied by the above-mentioned company for the "Sales Labs" to be set-up within the framework of the Project at these universities. The highly equipped and fully interactive training program provided ample opportunity to study and develop the participants' practical knowledge and skills in, still very unusual for these universities, areas such as characteristic neuro and biometric manifestations of human behavior, as well as modern tools for their registration and analysis. The mastery of the latter was aimed at their successful implementation in the Sales Labs being created at the partner universiteis for various educational and research purposes. Both training days were highly practical and effective, at the same time in a warm and friendly atmosphere, contributing both to the progress of the immediate tasks of the Project and to the strengthening of cooperation between the participants and the exchange of international experience. An important mutual agreement was reached to further, if necessary, turn to «iMotions» for advice. In summary, it is important to note that the software developed by «iMotions» is currently widely used in various leading universities around the world, enabling the successful implementation of a comprehensive biometric analysis of human neurophysiological and emotional responses.

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Real negotiations with a representative of an existing business: B2B sales

Within the framework of the Erasmus+ “Learn-Innovate-Sell-Succeed” (LISS24) project, the 2nd intra-university competition of startup ideas in the field of B2B sales was held on October 23 in the Agrotechnology Incubator Hall among 9 students selected after the second round of the free courses “B2B Sales and Innovation”. By the decision of the coordinator of the LISS24 project at the Armenian Agricultural University, Head of the Department of Agricultural Mechanization and Automation Research Institute Artur Altunyan and the project researcher, lecturer at the Department of Agribusiness Management and Policy Hasmik Gevorgyan and the competition jury, this time the format of the competition was sales in the true sense of the word: the participants were assigned to sell agricultural drones to a real business representative. In this regard, they highly appreciate the support of the director of Almond Agro Company Arsen Avetisyan. he provided hours for meetings and negotiations with the participating students. Both Mr. Avetisyan and the jury, which also included Karen Nersisyan and Vahram Merangulyan, who conducted the training preceding the competition, were impressed by the knowledge, communication skills, and fairly mature approaches and skills in conducting negotiations that the students demonstrated. Before announcing the names of the winner and prize-winners, Hrachya Grigoryan, Dean of the Faculty of Agribusiness and Economics, who was a member of the jury, and Ruben Aghgashyan, Chairman of the jury and Head of the Digital Technologies Research Center of National Polytechnic University of Armenia, warmly welcomed the participants, not hiding their satisfaction with the rather high level of their preparation. The preparatory course, which lasted only three weeks, was clearly effective. They also agreed on another issue: everyone wins in this competition, in the sense that everyone made the most of the unprecedented opportunity created. And the competition itself once again showed the “old” truth, which Mr. Aghgashyan mentioned: being a good specialist is not enough, it is necessary to show it and prove it in the market. The winner of the competition and the first obstacle to participating in the 12th international competition “B2B Sales” - the intra-university round - was Nare Kivranyan. The second and third places in the prize were taken by Lilia Israelyan and Karine Zargaryan, respectively.

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Powering the future of education, innovation and B2B sales with the Erasmus+ LISS24 project!

The Learn-Innovate-Sell-Succeed (LISS24) -Project (Learn-Innovate-Sell-Succeed) project, co-funded by the European Union's Erasmus+ programme, continues to strengthen B2B innovation and sales capacity in universities in hashtag#Armenia and hashtag#Georgia. The virtues of the project are clear: we are transforming hashtag#educaciónsuperior by implementing hashtag#B2B Sales courses, encouraging the creation of new products and services, and establishing Sales Labs (hashtag#Sales Labs) equipped with cutting-edge technology to simulate real-world hashtag#negociación scenarios and accelerate university-company collaboration. This week, an online working meeting was successfully held that brought together all the consortium partners, including the Universitat Politècnica de València (UPV). In addition, these days our dissemination plans have been made explicit and coordinated to maximize the hashtag#impacto and visibility of the project's results in the coming months. Look, for example, at the youtube channel: https://lnkd.in/dY-YpZrH Our partners' commitment to practical training and excellence has been demonstrated in the actions we have carried out so far: inter-university competitions for innovative hashtag#ideas and B2B sales, work visits, laboratory openings, etc. The activity has been constant and diverse, as can be seen in the example photos of these last months of the LISS24 project. The partner universities are: 🇫🇮 Turku University of Applied Sciences (Finland) 🇦🇹 University of Applied Sciences Wiener Neustadt (Austria) 🇸🇪 KTH Royal Institute of Technology (Sweden) 🇪🇸 Universitat Politècnica de València (UPV) (Spain) 🇦🇲 National Polytechnic University of Armenia (NPUA) 🇦🇲 National University of Architecture and Construction of Armenia 🇦🇲 Armenian National Agrarian University 🇬🇪 Georgian Technical University 🇬🇪 @SHOTA RUSTAVELI STATE UNIVERSITY 🇬🇪 Akaki Tsereteli State University Arto Kuuluvainen Timo Holopainen Tatevik Yedoyan PHD, PMP® Sargis Asatryants Varazdat H Hrachya Zakoyan Vardges Yedoyan Alexander Eigner, B.A., M.A. Ruben Aghgashyan Artur Altunyan Lida Aghajanyan Lilit Ghazaryan Mariam Movsisyan @Lusine Mnatsakanyan Angelina Hovhannisyan Kalipse Sedrakyan Gevick D. Huaan Fan Eduard Demetrashvili, Khatuna Khabadze and more. The Learn-Innovate-Sell-Succeed (LISS24)-Project is co-funded by the European Commission under the Erasmus+ Capacity Building in Higher Education programme. https://lnkd.in/dhwWSp6J hashtag#LISS24 hashtag#ErasmusPlus hashtag#Innovación hashtag#VentasB2B hashtag#UPV hashtag#CapacityBuilding