It gives us an utmost pleasure to announce that in November 2025 the set-up of Sales Laboratory at National Polytechnic University of Armenia (NPUA) has been fully completed, as a crucial part of the Erasmus+ KA2 “LISS24” (Learn-Innovate-Sell-Succeed) project broader mission to enhance Business-to-Business (B2B) sales and innovation education in Armenia. This Lab is established as a unique experimental educational and research environment integrating novel B2B sales practice with behavioral biometric analytics and artificial intelligence technologies. It aims to contribute to teaching/learning technologies, professional development, and applied research in the areas of sales marketing, behavioral science and business analytics by providing a practical environment where the NPUA faculty and students can conduct experiments, analyze consumer behavior, and develop innovative approaches to sales and negotiations.
Thanks to the LISS24 project, co-funded by the European Union, and to a productive cooperation with the “iMotions” professionals, the NPUA Sales Laboratory is now equipped with unique hard and software specialized means supporting hands-on learning in B2B Sales and digital innovation. It includes:
Smart Eye AI-X 60Hz – Eye-tracking bar for high-precision gaze data collection
Shimmer 3 GSR+ Kit – Device for measuring Galvanic Skin Response (GSR)/electrodermal activity
iMotions Software Suite, which includes the full set of iMotions Modules and Packages.
To ensure effective use of these tools and accomplish the intended goal - to become a significant step toward preparing NPUA students for international business challenges, helping them build real-life competencies needed for modern, tech-driven careers - specialized training sessions and capacity-building workshops and competitions will be regularly organized for students. Along with this, tailored training programs will also be offered to NPUA faculty members and business and industrial partners, enabling broader collaboration and knowledge transfer.