- LISS24

Learn-Innovate-Sell-Succeed LISS24

Project aims at increasing B2B Sales and innovation capacity of Armenian and Georgian universities, especially in the field of engineering in the new digital era

The Project No

101128310 - LISS24 - ERASMUS-EDU-2023-CBHE

Coordinated by

TURKU UNIVERSITY OF APPLIED SCIENCES

List of Consortium Members

TURUN AMMATTIKORKEAKOULU OY

UNIVERSITAT POLITÈCNICA DE VALÈNCIA

FACHHOCHSCHULE WIENER NEUSTADT GMBH

KUNGLIGA TEKNISKA HOEGSKOLAN

NATIONAL POLYTECHNIC UNIVERSITY OF ARMENIA

GEORGIAN TECHNICAL UNIVERSITY

NATIONAL UNIVERSITY OF ARCHITECTURE AND CONSTRUCTION OF ARMENIA

ARMENIAN NATIONAL AGRARIAN UNIVERSITY

AKAKI TSERETELI STATE UNIVERSITY

SHOTA RUSTAVELI STATE UNIVERSITY

BENDAHARA SEAMED REGIONAL OPEN L CENTER SEAMOLECI-DEPDIKNAS

MINISTRY OF EDUCATION AND SCIENCE OF GEORGIA

The methodology of the project is built on three core elements

B2B Sales courses in all partner universities ended by the assessment through sales competitions

Effective learning of innovation competences and creation of potential new products and services

Sales Labs launched to foster understanding about salesperson’s and customer’s behavior as well as accelerate new university-business cooperation in education and research

Project News

NPUA’s Debut in European Business Negotiations

On January 29–30, 2026, the first “European Online Business Negotiation Competition” (EOBNC) was held at HAN University of Applied Sciences in the Netherlands. This unique and valuable international student event brought together representatives from more than 20 European universities, as well as one university from the United States. Thanks to the successfully ongoing Erasmus+ LISS24 project (Learn – Innovate – Sell – Succeed) at the National Polytechnic University of Armenia (NPUA), which created the opportunity for Armenian and Georgian partner universities of the project to participate in this prestigious event, the pioneering NPUA team actively took part in the multi-stage international EOBN Competition. Namely, the University was represented by students Sona Aghabekyan and Arina Manukyan as competitors, and by Mr. Gor Martirosyan, Director of the Labor Market Research and Professional Career Center at NPUA and a member of the LISS24 project team, who served as a member of the international jury. Participation in the EOBNC marked an important milestone in the progress of the LISS24 project. It provided NPUA representatives with an excellent opportunity to test the knowledge and skills they had gained through the project’s internal trainings, workshops, and competitions, to strengthen their B2B sales and negotiation competencies, and—most importantly—to enter international networks, compete on a European platform, and achieve their first victories: during the initial stages of the competition, NPUA student Arina Manukyan was recognized as the best in her subgroup (“Room Leader”), demonstrating excellent negotiating skills. More than that, another Armenian debutant in international competitions Irena Simonyan, representing the National University of Architecture and Construction of Armenia, an LISS24 project partner, multiplied this success by becoming the overall winner of the competition. The National Polytechnic University of Armenia congratulates the students on their successful participation and wishes them continued professional achievements. # **The Students’ Reflections**: “The European Online Business Negotiation Competition gave me the opportunity to gain practical knowledge in the field of sales, develop my skills, and explore the nuances of business negotiations. The competition created a realistic business environment for me. In addition, I made new friends from different countries and universities, and we had engaging and insightful discussions together. I am grateful for this brilliant opportunity provided within the framework of the LISS24 project”**(Arina Manukyan)**. “This competition was an extremely valuable and inspiring experience for me. It allowed me to challenge myself in a new environment, express my thoughts with greater confidence, listen attentively, and most importantly, adapt quickly to new situations. After the competition, I was left with very positive emotions, new ideas, and strong motivation to continue my education and personal development. I would like to extend my special thanks to the National Polytechnic University of Armenia for granting me this exceptional opportunity within the framework of the LISS24 project”**(Sona Aghabekyan)**.

Winner Highlight: Irena Simonyan (National University of Architecture and Construction of Armenia)

🏆 Winner Highlight: Irena Simonyan (National University of Architecture and Construction of Armenia) 🏆 We are proud to celebrate Irena Simonyan, who claimed victory at the first European Online Business Negotiation Competition — an achievement that powerfully demonstrates the impact of the LISS24 – project. Congratulations to Irena for her professionalism and outstanding performance! Held on 29–30 January and organised by HAN University of Applied Sciences under the umbrella of the European Sales Competition Association, the competition brought together more than 20 European universities and one from the United States. Students and coaches engaged in intensive online rounds, supported by masterclasses on pitching, needs identification and negotiation skills. 💡 What makes this success especially meaningful for LISS24 is that our project directly enabled the participation of Armenian and Georgian partner universities in this international sales and negotiation competition ecosystem. Through LISS24, our partners are introduced to, invited into, and actively embedded within a global community of sales and negotiation competitions — turning capacity building into concrete, measurable results. 🌍 This is LISS24 in action: strengthening international B2B sales competencies, opening global networks, and enabling students from Armenia and Georgia to compete — and win — on the European stage. hashtag#LISS24 hashtag#ErasmusPlus hashtag#CapacityBuilding hashtag#B2BSales hashtag#NegotiationSkills hashtag#HigherEducation

B2B Sales training new cycle is starting at NPUA

Dear students, 🚀 Are you looking for a unique opportunity to develop your career? Join the free course "B2B Sales" within the framework of the European Union ERASMUS+ "LISS24" (Learn-Innovate-Sale-Succeed) project at the National Polytechnic University of Armenia. The course will end with a competition, the winners of which will participate in the next, inter-university stage. All participants will receive appropriate certificates. The course will provide you with knowledge and practical skills to master the essence of B2B (Business to Business) sales, in particular: * analyze the market and correctly assess consumer needs, * conduct business negotiations and resolve conflicts, * manage B2B sales processes, * to get acquainted with the rules of business communication. 🎯 Why participate? You will get the opportunity: * Implement your theoretical knowledge through the study of practical cases (case studies). * Acquire B2B sales skills. * Communicate with leading specialists in the field. * Participate in the European B2B Sales competition and try your hand at the international level. 📅 Application deadline: 18.02.2026 Course start: 23.02.2026, end: 06.03.2026 📍 Venue: 5th building of the Polytechnic University of Technology, room 5307, time: 15:00 Don't miss the opportunity to develop and improve your sales skills. 📩 Register now by sending your data (name, surname, academic group number, phone number) to career-center@polytechnic.am and indicating B2B sales in the Subject field, or by calling the Polytechnic University of Technology Labor Market Research and Professional Career Center + 374 010 581313 (ext. 6).

Friendly reminder for students interested in EOBN!

🚨 Friendly reminder for students interested in EOBN! 🚨 🗓 Today is the application deadline 📄 Required: student name and résumé 🔗 Submission via the application link on the page: https://lnkd.in/ecd3tCqn Please ensure that all required information is submitted before the deadline Registration Join the EOBN Competition 2026! Are you ready to challenge your sales and negotiation skills on an international stage? The EOBN Competition 2026 offers students from across Europe a unique opportunity to test their talent, connect with industry professionals, and represent their university in a dynamic and inspiring event. How to Register In the weeks leading up to the Christmas break, each university will select the students who will represent them in the competition. Once your students are confirmed, we’ll provide all the necessary materials — including the competition case, scoring sheets, and preparation support to ensure every participant feels confident and ready to compete. Application deadline: Week 49 — Friday, December 5, 2025 Please keep the following dates in mind: December 5: Deadline for university application December 5: Competition case and related information will be sent to registered universities December 9: Introduction to and by Gartner, and explanation of the case product, during the online mini masterclass for students and coaches: How to Prepare (14:30 Dutch time) January 9: Deadline for student applications (names and résumé) via this link: EOBN 2026 Student Registration and CV. Participation Fee & Other guidelines The participation fee is €50 per student. 100% of this amount goes directly toward prizes for competitors and organizational costs. To ensure fair opportunities for everyone, each university may register a maximum of two students. We also kindly ask that someone from your organization joins as a jury member in one of the online negotiation rooms — this enhances the learning experience and ensures valuable interaction between academia and industry.

B2B Sales Lab is Ready to Start at NPUA!!!

It gives us an utmost pleasure to announce that in November 2025 the set-up of Sales Laboratory at National Polytechnic University of Armenia (NPUA) has been fully completed, as a crucial part of the Erasmus+ KA2 “LISS24” (Learn-Innovate-Sell-Succeed) project broader mission to enhance Business-to-Business (B2B) sales and innovation education in Armenia. This Lab is established as a unique experimental educational and research environment integrating novel B2B sales practice with behavioral biometric analytics and artificial intelligence technologies. It aims to contribute to teaching/learning technologies, professional development, and applied research in the areas of sales marketing, behavioral science and business analytics by providing a practical environment where the NPUA faculty and students can conduct experiments, analyze consumer behavior, and develop innovative approaches to sales and negotiations. Thanks to the LISS24 project, co-funded by the European Union, and to a productive cooperation with the “iMotions” professionals, the NPUA Sales Laboratory is now equipped with unique hard and software specialized means supporting hands-on learning in B2B Sales and digital innovation. It includes: a) Smart Eye AI-X 60Hz – Eye-tracking bar for high-precision gaze data collection b) Shimmer 3 GSR+ Kit – Device for measuring Galvanic Skin Response (GSR)/electrodermal activity c) iMotions Software Suite, which includes the full set of iMotions Modules and Packages. To ensure effective use of these tools and accomplish the intended goal - to become a significant step toward preparing NPUA students for international business challenges, helping them build real-life competencies needed for modern, tech-driven careers - specialized training sessions and capacity-building workshops and competitions will be regularly organized for students. Along with this, tailored training programs will also be offered to NPUA faculty members and business and industrial partners, enabling broader collaboration and knowledge transfer.

Oodi Myynnille! 2025. It was a good day.

I don't even know how many major seminars, stakeholder events or similar I've organized in my life. A lot of them. There is work and moving parts in these. However, in practice, you are always left with a good feeling. You always learn something new from the speakers. Personally, however, I think the most important thing is when the gang is bumped into each other during coffee breaks and after work. In fact, the program and seminar itself are often IMHO "just" a platform that enables such encounters. And these slightly more informal encounters have been the starting point for many of my collaborations, customer relationships and even friendships over the years. Good stuff. This year's Ode to Sales seminar largely followed the same pattern as the previous ones. However, there was a record number of registrations (100+). However, there were also more cancellations and no shows than usual. Usually it is around just under 20% in these kinds of free events, now we went a little over. To the gang as a timid request for the future: cancel your participation well in advance (as was instructed now). Even though we are talking about the first hundred when it comes to serving costs, it's a shame to waste a four-hundred. Whether it's your own money or not. Of course, many had a valid reason. Illnesses etc. Let's get it. Back to the positive mindset: after all, it was a good-spirited set where B2B sales were discussed from many perspectives! Social selling with its dark sides, the challenges and opportunities of AI with concrete examples, the role of trust in sales, the competencies of the salesperson, etc. When you fill the auditorium with sales-minded people, you run out of time. There was plenty of discussion and it would certainly have continued for longer if the time limit for the facility reservation had not been invaded. Thank you for the speeches and the panel discussion Heidi Rantala, Sami Saarenpää, Lasse Riitesuo, Vesa Leppänen, Timo Holopainen, Matti Perkkiö & Johanna Saarinen! The afterwork was guaranteed quality. Pineapple long drinks, pizza and relaxed conversations about sports Best Seller Competition sales competitions and the themes of the day. Thank you for the good harvesting Topi Turpeinen, Tomi Koskinen, Juuso Saine & Co. It turned out, among other things, that Mariachi Oy 's incubator concept is still going strong. Sometime in the past, as part of our Tekes project at the Turku School of Economics at the time, Aki Koponen the ace was pulled out of the sleeve from which the concept began to take shape. It can therefore be said that the project had a real impact. Special thanks to MyyntiAkatemia n students for helping with the event arrangements. Monitor the account in question. This learning environment gathers sales and marketing talent from Turku University of Applied Sciences (Turku University of Applied Sciences ) every semester to do real projects for companies in the region. Good guys. This week, too, I have recommended one alumnus to a headhunter I know. It would be in the interest of the entire region to employ these B2B sales promises in Turku.

Some details of «IMOTION»’s Armenian training

On the first working day, the participants were introduced to the highly unique software platform “IMOTIONS” as a leading multimodal modern research tool for the analysis of a specific group of human emotional-biometric indicators (practically, a unique comprehensive software system in the world). Within the framework of the training, «iMotions» specialists Dani Peng-Li (Ph.D.) and Martina Sansone (Ph.D.) presented the following topics in detail: • Introduction to the “IMOTIONS” system and its working principles, • Theoretical foundations of sensors and metrics, • The process of “Study creation” using the Study Builder program, • Practical exercises using multimodal sensors, including facial expression analysis (FEA), voice analysis (VA), galvanic skin response analysis (GSR) and eye tracking technology (Eye-Tracking). During the first day, participants practically studied how the above technologies are applied to various scientific and educational problems of emotional responses and attention research. The second working day was mainly devoted to the practical mastering of issues of pre-processing, analysis and visualization of the recorded data. In particular, participants had a good opportunity to apply the acquired knowledge and skills by pre-registering their own real data subsets according to the participating university teams, and then, by processing them with the “IMOTIONS” system, learning to implement: • data pre-processing, • sensor data processing and analysis, • data visualization & interpretation. Finally, the participants were also presented with some recommendations based on “Best Practices” for the “competent” organization of similar neuro- and biometric studies, including preferred methods for subject selection, environmental control, and data quality improvement.

iMotions two-day workshops in Armenia

On October 20-21, 2025, a two-day training-workshop organized by the Dutch company «iMotions» was held at the Armenian National Agrarian University (ANAU), which was intended for representatives of the National Polytechnic University of Armenia (NPUA), the Armenian National Agrarian University (ANAU), and the National University of Architecture and Construction of Armenia (NUACA) – the Armenian participants of the «LISS24» (Learn-Innovate-Sale-Succeed) project implemented under the European Erasmus+ CBHE program. It was aimed at familiarizing and mastering the capabilities of the hardware and software tools supplied by the above-mentioned company for the "Sales Labs" to be set-up within the framework of the Project at these universities. The highly equipped and fully interactive training program provided ample opportunity to study and develop the participants' practical knowledge and skills in, still very unusual for these universities, areas such as characteristic neuro and biometric manifestations of human behavior, as well as modern tools for their registration and analysis. The mastery of the latter was aimed at their successful implementation in the Sales Labs being created at the partner universiteis for various educational and research purposes. Both training days were highly practical and effective, at the same time in a warm and friendly atmosphere, contributing both to the progress of the immediate tasks of the Project and to the strengthening of cooperation between the participants and the exchange of international experience. An important mutual agreement was reached to further, if necessary, turn to «iMotions» for advice. In summary, it is important to note that the software developed by «iMotions» is currently widely used in various leading universities around the world, enabling the successful implementation of a comprehensive biometric analysis of human neurophysiological and emotional responses.