According to the university, by decision of the Academic and Representative Councils, the “Sales Laboratory” has been founded as a research unit and serves as a multifunctional educational and practical environment. It is designed to support the development of students’ professional skills in both B2B and B2C sales, as well as to facilitate joint research projects with the business sector.

According to the Vice-Rector of Georgian Technical University, the functional scope of the laboratory includes the creation of a multifunctional educational and practical space integrating teaching, research, and practical activities. As stated by Professor Tamar Tsereteli, the model is based on modern educational paradigms that prioritize experiential learning and the active involvement of students in real business processes.

“The aim of the project is to introduce modern sales standards, methods, and tools into the educational programs of Georgian Technical University. Through the laboratory, students are given the opportunity to develop skills relevant to the business environment, such as negotiation, strategic sales planning, and key account management. Currently, the university’s academic staff is developing relevant courses, which will soon be integrated into various academic programs. This initiative will contribute to fostering a sales culture among engineering students and enhancing their competitiveness,” noted Professor Tamar Tsereteli.

According to the Dean of the Faculty of Transport Systems and Mechanical Engineering, within the framework of the project, modern technological equipment has been procured for the “Sales Laboratory,” and qualified personnel have been trained. As reported by Professor Boris Gitolendia, with the support of the university administration, the laboratory’s workspace has been fully renovated.

“It is noteworthy that this is the first laboratory of its kind in Georgia, and it will significantly strengthen collaboration between the business sector and the university. The laboratory will offer various research services to the business sector aimed at enhancing their sales potential and competitiveness. The LISS24 project is an institutional development grant project implemented under the Erasmus+ KA2 program, aimed at improving innovative competencies in engineering education. At Georgian Technical University, the institutional coordination of the LISS24 project is carried out by the University Office of Technology and Grant Projects, while the initial piloting and main activities are implemented at the Faculty of Transport Systems and Mechanical Engineering,” noted Boris Gitolendia.

The LISS24 (Learn – Innovate – Sell – Succeed) project, implemented under the European Union’s Erasmus+ KA2 program, is coordinated by the Turku University of Applied Sciences (Finland). The LISS24 project will conclude in December 2026. Additional information about the project can be found at: http://liss24-am.liss24.com/.