- LISS24

Learn-Innovate-Sell-Succeed LISS24

Project aims at increasing B2B Sales and innovation capacity of Armenian and Georgian universities, especially in the field of engineering in the new digital era

The Project No

101128310 - LISS24 - ERASMUS-EDU-2023-CBHE

Coordinated by

TURKU UNIVERSITY OF APPLIED SCIENCES

List of Consortium Members

TURUN AMMATTIKORKEAKOULU OY

UNIVERSITAT POLITÈCNICA DE VALÈNCIA

FACHHOCHSCHULE WIENER NEUSTADT GMBH

KUNGLIGA TEKNISKA HOEGSKOLAN

NATIONAL POLYTECHNIC UNIVERSITY OF ARMENIA

GEORGIAN TECHNICAL UNIVERSITY

NATIONAL UNIVERSITY OF ARCHITECTURE AND CONSTRUCTION OF ARMENIA

ARMENIAN NATIONAL AGRARIAN UNIVERSITY

AKAKI TSERETELI STATE UNIVERSITY

SHOTA RUSTAVELI STATE UNIVERSITY

BENDAHARA SEAMED REGIONAL OPEN L CENTER SEAMOLECI-DEPDIKNAS

MINISTRY OF EDUCATION AND SCIENCE OF GEORGIA

The methodology of the project is built on three core elements

B2B Sales courses in all partner universities ended by the assessment through sales competitions

Effective learning of innovation competences and creation of potential new products and services

Sales Labs launched to foster understanding about salesperson’s and customer’s behavior as well as accelerate new university-business cooperation in education and research

Project News

Launch of course on "B2B Sales" at the NUACA

On March 31, 2025, within the framework of the Erasmus+ LISS24 project, the “B2B Sales” course was launched at the National University of Architecture and Construction of Armenia. The duration of the course is 3 weeks. It will be concluded with an in-house competition. The lectures are leaded by members of the NUACA team of the Erasmus+ LISS24 project, as well as by specialists with experience in B2B sales. The courses are conducted with an interactive approach, which ensures the active involvement of the participants. Through practical exercises, role-playing games, and solving analytical problems, participants acquire knowledge and skills in the field of B2B sales.

The project March Management Meeting

A planned periodic Management Meeting of LISS24 project was held on-line, on March 28, 2025. The meeting was opened by Project Coordinator Arto Kuuluvainen with a brief welcome and the meeting objectives’ introduction. The focus areas of the agenda included tracking progress across all work packages, readiness for upcoming milestones and deliverables, preparation for the June onsite meeting in Armenia, and reinforcing dissemination and administrative consistency. It was a good chance for the management team members to share updates, address any challenges, and conclude that, in general, the project is advancing successfully. The Meeting was finalized by a wrap-up of the Project Coordinator offering a comprehensive view of the project's achievements and future progress focused, first, on ensuring the project nearest progress reports (milestones and deliverables), regular dissemination and communication activity of all partners, as well as on the objectives coming Armenia Onsite Visit – June 8–13, 2025.

Ceremony of awarding certificates and prizes to participants of the “Generation of Innovative Ideas” training course

On April 4, 2025, within the framework of the Erasmus+ “Learn, Innovate, Sell, Succeed” (Erasmus+ LISS24) project, the ceremony of awarding certificates to participants of the “Generation of Innovative Ideas” training course and cash prizes to the teams that won the competition held on March 25 of this year was held. Mr. Paylak Karapetyan, Head of the Staff of the NUACA, and Mr. Varazdat Hovhannisyan, NUACA local coordinator of the LISS24 project, Head of the Center for Quality Assurance and Development of Education, delivered welcoming speeches. Mr. Karapetyan noted the importance of students’ participation in such competitions, as they contribute to the development of students’ innovative thinking and creative abilities. 23 students who regularly participated in the training course were awarded certificates of participation. Representatives of the three winning teams in the competition briefly presented their business ideas. The 1st prize of 150 thousand drams was awarded to the “Flinxy Marketing Platform/Application” business idea, the authors of which are 3rd year students of the “Management and Technology” faculty Nelly Zalyan and Vachagan Vardanyan. The 2nd prize of 120 thousand drams was awarded to the “Ablelife Platform” business idea, the authors of which are 2nd year student of the “Architecture” faculty Dayana Khachatryan, 2nd year student of the “Management and Technology” faculty Hasmik Ghzroyan, 3rd year students of the “Urban Economy and Ecology” faculty Hesu Aghabekyan and Eva Hayrapetyan. The 3rd prize of 80,000 AMD was awarded to the “Blazer” business idea, the authors of which are: 1st year students of the Faculty of “Management and Technology” Hayk Hyusisyan and Arman Poghosyan, 1st year student of the Faculty of “Urban Economy and Ecology” Arusyak Ghazaryan, 1st year student of the Faculty of “Architecture” Liana Petrosyan. After a brief presentation of the business ideas, each team was awarded a “Certificate of Monetary Award”. Closing remarks were made by the Vice-Rector for International Relations, Mr. Vardkes Yedoyan, Dean of the Faculty of “Management and Technology” Ms. Marine Grigoryan, Head of the Department of “Economics, Law and Governance” Ms. Tatevik Yedoyan.

Innovative Training Course for Students Held within the Framework of the Erasmus+ International Project

At Georgian Technical University (GTU), within the framework of the Erasmus+ grant program's KA2 activity, an institutional development project LISS24 (Learn – Innovate – Sell – Succeed) organized a planned training course titled "Innovative Competencies: How to Improve Entrepreneurial and Innovation Skills." The course covered techniques for generating innovative and entrepreneurial business ideas, fundamental topics in business modeling, theoretical frameworks of entrepreneurship, and practical exercises. 📅 On April 1, the academic staff of the Entrepreneurial Management Program of the Faculty of Transport Systems and Mechanical Engineering, together with invited trainers, conducted sessions for students from various GTU faculties on the following topics: ✅ Entrepreneurship in the Global Environment and Modern Trends ✅ Case Studies of Successful Innovative Businesses ✅ Market Research and Identifying Customer Needs ✅ Innovative Competencies and Their Impact on Entrepreneurial Business ✅ Creative Idea Generation Techniques – Brainstorming ✅ Budgeting for Entrepreneurial Projects ✅ Group Problem-Solving Procedures and Design Thinking ✅ Business Model Development and Value Proposition Refinement ✅ Presentation Skills and Competition Preparation During the training program, students worked on various entrepreneurial projects based on the Canvas business model and presented their project pitches in the final stage. 📌 At the end of May this year, another training seminar on “B2B Sales Management” is planned within the project. 📌 For the first time in Georgia, a “Sales Competition” will be held as part of the project, hosted by Georgian Technical University. 🎓 Participants of the training course received official certificates. 💡 Any GTU student with innovative entrepreneurial ideas and the desire to turn them into real business projects was eligible to participate in the event. ________________________________________ About the Project LISS24 is an institutional development grant project under Erasmus+ KA2 activity, aimed at enhancing innovative competencies in engineering education. 🔹 The project introduces the culture of teaching "sales" (Sales) to engineering and other program students 🔹 Strengthens B2B sales competencies 🔹 Implements educational courses and establishes a Sales Lab 📍 The institutional coordination of the project at GTU is carried out by the Office of Technology and Grant Projects. 📍 The project's pilot implementation will take place at the Faculty of Transport Systems and Mechanical Engineering. 📍 The main activities planned within the project will provide additional professional development opportunities for students and faculty members. 📅 The "Learn – Innovate – Sell – Succeed" project is funded under the Erasmus+ KA2 activity and is set to be completed in 2026.

The final stage of the competition held at the end of the training course "Generation Innovative Ideas"

On March 25, 2025, the final stage of the competition of business ideas developed by the participants of the training course "Generation of Innovative Ideas" was held within the framework of Erasmus+ "Learn, Innovate, Sell, Succeed"(Erasmus+ LISS24) project. Seven groups of students participated in the competition, each of which presented its business idea. The presented business ideas were evaluated by a committee of 8 external experts, according to pre-defined criteria. As a result, 3 groups were recognized as winners in the first, second and third places, which, by prior agreement, should receive monetary awards. 23 participants of the course will be awarded certificates of participation.

LISS24 Classes: Innovation & B2B Sales!

We are three weeks into our LISS24 Innovative Business Idea Generation course, that covers essential topics in business idea generation techniques and business models with a blend of theoretical frameworks and practical exercises. Led by Lida Aghajanyan, Associate Professor at the NPUA Technological Management Chair, and Gor Martirosyan, Chief of the NPUA Career Center, participants have been actively engaged in the course, gaining valuable insights into: ✅ Case studies of successful innovative businesses ✅ Market research & identifying customer needs ✅ Creative idea generation techniques like Brainstorming & Design Thinking ✅ Business model development & value proposition refinement ✅ Pitching skills & competition preparation 💡 Through interactive discussions, case studies, and group projects, students are shaping innovative ideas and preparing for the "Innovative Business Idea" Competition. 📚 What’s next? In the upcoming sessions, we will host expert guest lectures and industrial gurus, bringing real-world experience to our participants and further enriching their learning journey. Stay tuned for more exciting updates! 🚀✨ #LISS24 #Innovation #BusinessIdeaGeneration #Entrepreneurship #B2BSales #FutureLeaders

ESC-Graz, 2025

The European Sales Competition brings together the best sales students from across Europe showcasing their negotiation and sales skills. It's an opportunity for the next generation of sales leaders to demonstrate their talent and refine their craft. 💼✨ The ESC is more than just a competition—it’s a platform for growth, skill enhancement and making an impact in the world of sales. The participants will gain valuable experience that will help shape their careers for years to come. 🌟 We’re excited to see the incredible talent on display and can’t wait for the action to unfold on May 20-21 at FH CAMPUS 02! 🔥What’s one thing you’re most excited about for ESC 2025? Share your thoughts! 👇 🌟 Why the ESC is a gamechanger for your career🌟 The European Sales Competition is your chance to gain real-world experience, connect with industry experts and sales students all over Europe, and boost your career! 🚀 Use this opportunity to challenge yourself and stand out in the competitive world of sales. See you at FH CAMPUS 02 in Graz! https://www.linkedin.com/posts/european-sales-competition_esc25-europeansalescompetition-fhcampus02-activity-7305241137701613568-Ytsm?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAAAYI2SoBT0qRaU5954c22ZVd09-qCLSaoII&utm_campaign=messenger&fbclid=IwY2xjawJEziRleHRuA2FlbQIxMAABHcLkHrr3V8DSqS8Ra3n4-7TUWIBmB3e7zMCJI5Al_TZFSbb0gEk8403ybg_aem_j3-AaWXPWFwZILWBHxFAJg

Conclusions made up after Austrian Visit

• The knowledge and practical experience gained during the study visit to the University of Applied Sciences in Wiener Neustadt (FHWN) will help the project partner universities to set up and utilize their own Sales Labs aimed at their educational and research needs. • The training organized by LISS24 Austrian partners at FHWN for Armenian and Georgian colleagues equipped the participants with valuable tools and methodologies, enabling them to integrate hands-on sales and negotiation practices into their curricula, ensuring students’ modern practical skills. • Adaptation and implementation of the acquired innovative teaching methods and resources will undoubtedly help the partners to enhance students’ ability to analyze market trends, understand customer needs, and develop efficient sales strategies improving their employability and competitiveness in the B2B market upon graduation. • The facilities to be established at the home universities’ Sales Labs could offer the ability to develop different types of virtual and digital environments focused not only on the sales-associated discussions and negotiations, but also on marketing and other B2B customer services.