- LISS24

Learn-Innovate-Sell-Succeed LISS24

Project aims at increasing B2B Sales and innovation capacity of Armenian and Georgian universities, especially in the field of engineering in the new digital era

The Project No

101128310 - LISS24 - ERASMUS-EDU-2023-CBHE

Coordinated by

TURKU UNIVERSITY OF APPLIED SCIENCES

List of Consortium Members

TURUN AMMATTIKORKEAKOULU OY

UNIVERSITAT POLITECNICA DEVALENCIA

FACHHOCHSCHULE WIENER NEUSTADT GMBH

KUNGLIGA TEKNISKA HOEGSKOLAN

National Polytechnic University of Armenia

GEORGIAN TECHNICAL UNIVERSITY

NATIONAL UNIVERSITY OF ARCHITECTURE AND CONSTRUCTION OF ARMENIA

ARMENIAN NATIONAL AGRARIAN UNIVERSITY

AKAKI TSERETELI STATE UNIVERSITY

SHOTA RUSTAVELI STATE UNIVERSITY

BENDAHARA SEAMED REGIONAL OPEN L CENTER SEAMOLECI-DEPDIKNAS

MINISTRY OF EDUCATION AND SCIENCE OF GEORGIA

The methodology of the project is built on three core elements

B2B Sales courses in all partner universities ended by the assessment through sales competitions

Effective learning of innovation competences and creation of potential new products and services

Sales Labs launched to foster understanding about salesperson’s and customer’s behavior as well as accelerate new university-business cooperation in education and research

Project News

ESC-Graz, 2025

The European Sales Competition brings together the best sales students from across Europe showcasing their negotiation and sales skills. It's an opportunity for the next generation of sales leaders to demonstrate their talent and refine their craft. 💼✨ The ESC is more than just a competition—it’s a platform for growth, skill enhancement and making an impact in the world of sales. The participants will gain valuable experience that will help shape their careers for years to come. 🌟 We’re excited to see the incredible talent on display and can’t wait for the action to unfold on May 20-21 at FH CAMPUS 02! 🔥What’s one thing you’re most excited about for ESC 2025? Share your thoughts! 👇 🌟 Why the ESC is a gamechanger for your career🌟 The European Sales Competition is your chance to gain real-world experience, connect with industry experts and sales students all over Europe, and boost your career! 🚀 Use this opportunity to challenge yourself and stand out in the competitive world of sales. See you at FH CAMPUS 02 in Graz! https://www.linkedin.com/posts/european-sales-competition_esc25-europeansalescompetition-fhcampus02-activity-7305241137701613568-Ytsm?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAAAYI2SoBT0qRaU5954c22ZVd09-qCLSaoII&utm_campaign=messenger&fbclid=IwY2xjawJEziRleHRuA2FlbQIxMAABHcLkHrr3V8DSqS8Ra3n4-7TUWIBmB3e7zMCJI5Al_TZFSbb0gEk8403ybg_aem_j3-AaWXPWFwZILWBHxFAJg

Conclusions on Austrian Visit

• The knowledge and practical experience gained during the study visit to University of Applied Sciences in Wiener Neustadt (FHWN), Austria will help the project partner universities to set up and utilize their own Sales Labs aimed at their educational and research needs. • The training organized by LISS24 Austrian partners at FHWN for Armenian and Georgian colleagues equipped the participants with valuable tools and methodologies, enabling them to integrate hands-on sales and negotiation practices into their curricula, ensuring students’ timely practical skills. • Implementation of the gained innovative teaching methods and resources will undoubtedly help the partners to enhance the student ability to analyze market trends, understand customer needs, and develop effective sales strategies improving their competitiveness in the B2B market upon graduation. • The facilities to be established at the home universities’ Sales Labs could offer the capability to develop different types of virtual and digital environments focused not only on the sales-associated discussions and negotiations, but also on marketing and other B2B customer services.

Training in Wiener Neustadt

A key aspect of the visit was the training session on organizing Sales Labs and their applications in both educational and research fields. Due to the Sales Lab Introduction and Showcase provided in the first day by the Austrian colleagues (Alexander Eigner, Betina Bock and Johannes Reiterer) and the presented in the next day topic “EyeTracking in scientific and teaching context” (lead by Florian Goller) the Armenian and Georgian participants learned about the main features of practical applications of the hard and software tools to be provided by the Erasmus+ “LISS24” project for enhancing appropriate educational processes at the project partner universities. The introductory learning part of trainings was finalized with a valuable and quite productive practical workshop passed under the instruction of Austrian colleagues in the afternoon part of the second day. It allowed the Armenian and Georgian partners to focus at the exercising the details of the tools and educational technologies that are used at FHWN Salas Lab for training the students (mainly Masters) in innovative sales competences, and to understand how these tools, detecting and measuring emotional responses and their strength in individuals, can support research and teaching efforts aimed at the developing and improving sales strategies, enhancing market research, and boosting students' skills in sales negotiations and better understanding of marketing situations.

Wiener Neustadt Management Meeting

The first working day of the visit started with the LISS24 Management Meeting led by the Project Coordinator Arto Kuuluvainen on-line (from Turku). The EU, Armenian and Georgian Team and Work Package leaders presented the progress made on various project work packages and the problems. They also outlined the next steps needed to guarantee the smooth implementation of the planned activities. The Armenian partners highlighted the development of course programs on "Generation of Innovative Ideas" and "B2B Sales", which are scheduled for delivery soon - between February and May 2025. Additionally, they provided an overview of the procedures for conducting the concluding competitions to evaluate each course. The Georgian partners from GTU (Georgian Technical University) shared their experience in Sales Lab tools’ purchase. The Meeting was finalized by a wrap-up of the Project Coordinator that focused the participants’ attention, first, on the ensuring the project nearest Deliverables and Milestones, as well as on the next Management Meeting and the scheduled for June 2025 visit of European coordinators to the project Armenian universities aimed at managing the progress and expected B2B Sales Labs’ opening.

Study Visit to Wiener Neustadt, Austria

In line with the Erasmus+ CBHE “LISS24” (Learn - Innovate - Sale - Succeed) project workplan, representatives of the Armenian project partner universities - National Polytechnic University of Armenia (NPUA), National University of Architecture and Construction of Armenia (NUACA), and Armenian National Agrarian University (ANAU), together with the colleagues from Georgian partner universities (GTU, RSU and ATSU), visited Austria to take part in an onsite training-workshop hosted by the University of Applied Sciences, Wiener Neustadt (FHWN) combined with a hybrid Project Coordination Meeting. The main aim of the visit, held on February (10-14), 2025, was the study of means of setting up and utilizing own Sales Labs at the home universities and getting certain user experience at the Sales Lab of FHWN (City Campus).

The main conclusions of Valencia Meeting

- For the all Partner University teams, the meeting was an invaluable learning experience. The workshops and sessions provided both strategic frameworks and practical tools to enhance the university’s innovation ecosystem. - The meeting in Valencia marked an important milestone for the LISS24 Project and for the partner universiteis of Armenia and Georgia. With newfound knowledge, stronger ties to European partners, and a clear vision for fostering innovation and entrepreneurship, these universities will be better-positioned to make meaningful strides in enhancing their academic offerings and business oriented collaborations. - The next phases of the project promises quite exciting developments in implementation of extracuricular business-oriented courses and programs, as well as organization of various B2B Sales and Innovation local and national competitions that will undoubtedly help to shap the future of innovation and entrepreneurship at universities in Armenia and Georgia.

The project Coordination Meeting

The project’s progress was reviewed in a coordination meeting held in the first working day, where Arto Kuuluvainen, the Project Manager, updated all participants on the status of the various work packages. This was an essential moment for team members to share updates, address any challenges, and ensure that the project was advancing according to the plan. With contributions from all university partners, the meeting offered a comprehensive view of the project's achievements and future direction. Within the coordination meeting the project website created and updated by the NPUA team was also presented in all its details by the NPUA Team Leader Ruben Aghgashyan and received excellent evaluations from the meeting participants.

The training sessions and workshops

The Train the Trainers meeting was kicked off with a session on Design Thinking, a human-centered innovation methodology that encourages problem-solving by focusing on the needs and experiences of users. One of the key elements of the LISS24 Project is the creation of Innovation Competitions and university Incubators that can help students and startups develop their ideas. Several workshops provided deeper insights into specific aspects of university-driven innovation. The workshop on Project/Competition-Based Learning & Incubators was a highlight, emphasizing how universities can set up supportive environments that nurture young innovators and turn their projects into thriving businesses. The Enhance Challenge and Enhance Incubator models were discussed in detail, showcasing how universities can provide the infrastructure and mentorship needed to help early-stage startups succeed. The final set of workshops centered on developing a comprehensive Entrepreneurship and Innovation Strategy for universities was Stakeholder Mapping for Strategic Planning. One of the key tools introduced was Stakeholder Mapping, which helps universities identify and engage key partners in the innovation ecosystem. By understanding the roles of various stakeholders, universities can create more targeted strategies for fostering partnerships and collaborations with businesses, government, and other academic institutions.