Project News

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Real negotiations with a representative of an existing business: B2B sales

Within the framework of the Erasmus+ “Learn-Innovate-Sell-Succeed” (LISS24) project, the 2nd intra-university competition of startup ideas in the field of B2B sales was held on October 23 in the Agrotechnology Incubator Hall among 9 students selected after the second round of the free courses “B2B Sales and Innovation”. By the decision of the coordinator of the LISS24 project at the Armenian Agricultural University, Head of the Department of Agricultural Mechanization and Automation Research Institute Artur Altunyan and the project researcher, lecturer at the Department of Agribusiness Management and Policy Hasmik Gevorgyan and the competition jury, this time the format of the competition was sales in the true sense of the word: the participants were assigned to sell agricultural drones to a real business representative. In this regard, they highly appreciate the support of the director of Almond Agro Company Arsen Avetisyan. he provided hours for meetings and negotiations with the participating students. Both Mr. Avetisyan and the jury, which also included Karen Nersisyan and Vahram Merangulyan, who conducted the training preceding the competition, were impressed by the knowledge, communication skills, and fairly mature approaches and skills in conducting negotiations that the students demonstrated. Before announcing the names of the winner and prize-winners, Hrachya Grigoryan, Dean of the Faculty of Agribusiness and Economics, who was a member of the jury, and Ruben Aghgashyan, Chairman of the jury and Head of the Digital Technologies Research Center of National Polytechnic University of Armenia, warmly welcomed the participants, not hiding their satisfaction with the rather high level of their preparation. The preparatory course, which lasted only three weeks, was clearly effective. They also agreed on another issue: everyone wins in this competition, in the sense that everyone made the most of the unprecedented opportunity created. And the competition itself once again showed the “old” truth, which Mr. Aghgashyan mentioned: being a good specialist is not enough, it is necessary to show it and prove it in the market. The winner of the competition and the first obstacle to participating in the 12th international competition “B2B Sales” - the intra-university round - was Nare Kivranyan. The second and third places in the prize were taken by Lilia Israelyan and Karine Zargaryan, respectively.

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Powering the future of education, innovation and B2B sales with the Erasmus+ LISS24 project!

The Learn-Innovate-Sell-Succeed (LISS24) -Project (Learn-Innovate-Sell-Succeed) project, co-funded by the European Union's Erasmus+ programme, continues to strengthen B2B innovation and sales capacity in universities in hashtag#Armenia and hashtag#Georgia. The virtues of the project are clear: we are transforming hashtag#educaciónsuperior by implementing hashtag#B2B Sales courses, encouraging the creation of new products and services, and establishing Sales Labs (hashtag#Sales Labs) equipped with cutting-edge technology to simulate real-world hashtag#negociación scenarios and accelerate university-company collaboration. This week, an online working meeting was successfully held that brought together all the consortium partners, including the Universitat Politècnica de València (UPV). In addition, these days our dissemination plans have been made explicit and coordinated to maximize the hashtag#impacto and visibility of the project's results in the coming months. Look, for example, at the youtube channel: https://lnkd.in/dY-YpZrH Our partners' commitment to practical training and excellence has been demonstrated in the actions we have carried out so far: inter-university competitions for innovative hashtag#ideas and B2B sales, work visits, laboratory openings, etc. The activity has been constant and diverse, as can be seen in the example photos of these last months of the LISS24 project. The partner universities are: 🇫🇮 Turku University of Applied Sciences (Finland) 🇦🇹 University of Applied Sciences Wiener Neustadt (Austria) 🇸🇪 KTH Royal Institute of Technology (Sweden) 🇪🇸 Universitat Politècnica de València (UPV) (Spain) 🇦🇲 National Polytechnic University of Armenia (NPUA) 🇦🇲 National University of Architecture and Construction of Armenia 🇦🇲 Armenian National Agrarian University 🇬🇪 Georgian Technical University 🇬🇪 @SHOTA RUSTAVELI STATE UNIVERSITY 🇬🇪 Akaki Tsereteli State University Arto Kuuluvainen Timo Holopainen Tatevik Yedoyan PHD, PMP® Sargis Asatryants Varazdat H Hrachya Zakoyan Vardges Yedoyan Alexander Eigner, B.A., M.A. Ruben Aghgashyan Artur Altunyan Lida Aghajanyan Lilit Ghazaryan Mariam Movsisyan @Lusine Mnatsakanyan Angelina Hovhannisyan Kalipse Sedrakyan Gevick D. Huaan Fan Eduard Demetrashvili, Khatuna Khabadze and more. The Learn-Innovate-Sell-Succeed (LISS24)-Project is co-funded by the European Commission under the Erasmus+ Capacity Building in Higher Education programme. https://lnkd.in/dhwWSp6J hashtag#LISS24 hashtag#ErasmusPlus hashtag#Innovación hashtag#VentasB2B hashtag#UPV hashtag#CapacityBuilding

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Excitement is building for Oodi Myynnille! 2025 – our flagship B2B sales event in Turku!

📍Time and Place: Thursday, November 20th, 2025 | ICT-City, Turku 🕒 13:30–16:00 + Afterwork 16:15–18:00 Over 60 participants have already registered, and we’re thrilled to see a strong representation from local companies and sales professionals – as well as an inspiring group of Turku University of Applied Sciences sales and marketing students. This event is shaping up to be a unique forum where business meets future talent. 🔍 This year’s theme? “The Evolution of Sales – People, Data, and AI” Expect keynote insights, real-world sales research, panel discussions, and relaxed networking. 💬 Meet and mingle with: B2B sales leaders Growth strategists AI specialists Future sales professionals And fellow Turku-based organizations building the next wave of business excellence 👥 There’s still time to join the community and shape the future of sales in Southwest Finland. 👉 Secure your spot here: https://lnkd.in/dgGmFvMq 🇫🇮 Oodi myynnille! 2025 lähestyy! Tervetuloa Turun merkittävimpään B2B-myynnin tapahtumaan! 📍 Torstai 20.11.2025 | ICT-City, Turku 🕒 klo 13.30–16.00 + Afterwork klo 16.15–18.00 Tapahtumaan on ilmoittautunut jo yli 60 osallistujaa. Mukana on ilahduttavan paljon alueen yritysten edustajia ja myynnin asiantuntijoita – sekä kelpo joukko Turun AMK:n myynnin ja markkinoinnin opiskelijoita. "Oodista" on muotoutumassa hieno kohtaamispaikka, jossa nykyiset osaajat ja tulevaisuuden tekijät kohtaavat. 🔍 Tämän vuoden teema: "Myynnin muutos – ihminen, data ja tekoäly" Luvassa on ajankohtaisia keynote-puheenvuoroja, uunituoretta tutkimustietoa suomalaisesta B2B-myynnistä ja tekoälystä, paneelikeskustelu ja rennoissa tunnelmissa käytävää verkostoitumista. Lämpimästi tervetuloa! 👥 Vielä ehdit mukaan – tule osaksi yhteisöä ja vaikuta Lounais-Suomen myynnin tulevaisuuteen. 👉 Ilmoittaudu mukaan tästä: https://lnkd.in/dgGmFvMq Interested to collaborate with Oodi? Kiinnostaako yhteistyö tapahtumamme kanssa? Contact/Laita viestiä Dr. Arto Kuuluvainen! hashtag#OodiMyynnille hashtag#B2BSales hashtag#SalesAndB2BResearch hashtag#TurkuBusiness hashtag#Tekoäly hashtag#Networking hashtag#TurkuAMK

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GTU Sales Lab is Fully Equipped!

We’re proud to share that the Sales Lab at Georgian Technical University (GTU) is now fully equipped under the LISS24 (Learn-Innovate-Sell-Succeed) project, co-funded by the European Union. Thanks to the invaluable support of the Imotion team, the lab has been outfitted with modern equipment and specialized software to support hands-on learning in Business-to-Business (B2B) Sales and digital innovation. 🎯 The GTU Sales Lab is part of a broader LISS24 mission to enhance B2B sales and innovation education in Georgia, particularly within engineering programs. Key goals include: ✅ Delivering practical sales and innovation courses ✅ Organizing real-life Sales and Innovation Competitions ✅ Strengthening university-business collaboration ✅ Encouraging private investment in higher education infrastructure This lab marks a major step toward preparing our students for international business challenges, helping them build the competencies needed for modern, tech-driven careers. Additionally, we are currently preparing to host the Imotion team this year for specialized staff training to maximize the Sales Lab’s potential and ensure top-quality education delivery. 👏 Huge thanks to our partners across the LISS24 consortium — especially Imotion — for making this possible. hashtag#GTUSalesLab hashtag#FullyEquipped hashtag#LISS24 hashtag#GTU hashtag#B2BSales hashtag#EngineeringEducation hashtag#Innovation hashtag#HigherEd hashtag#EUProjects hashtag#Imotion hashtag#ErasmusPlus hashtag#CapacityBuilding

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LEARN, INNOVATE, SELL, SUCCEED ERASMUS+ LISS24 PROGRAM MARKS ITS FIRST SUCCESSES

On May 26, in the Agritech lecture hall of the Armenian National Agrarian University (ANAU), we held the final competition summarizing the interactive training sessions on «Generating Innovative Business Ideas», conducted within the framework of the «Erasmus+ LISS24» program.The month-long course engaged over 25 students, who were grouped into six teams and tasked with developing innovative business ideas based on real-world problems. Each team brought forward unique, thoughtful concepts and demonstrated a strong sense of responsibility, creativity, and teamwork. Their presentations reflected a high level of preparation and enthusiasm, featuring the use of cutting-edge technologies, AI tools, and product prototypes. To assess their work, an experienced jury panel was assembled. Faced with the challenge of selecting the top three among such well-prepared competitors, the jury conducted a thorough, multi-criteria evaluation. Ultimately, the team «WineAura» secured first place, followed by «Snnduk» in second, and «TrackTail» in third. These three teams will advance to the inter-university competition on «Generating Innovative Business Ideas», to be held on June 10, together with the winning teams from NPUA and NUACA. In addition to their placement, the teams «TrackTail» and «AgroShuttle» received personal invitations from jury member Vardan Urutyan to participate in Sevan AgriTech 2025, a prominent regional startup competition.

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Working Visit to Armenia | Day 4: Innovation, Competition, and International Collaboration: The 4-Day Phase of the LISS24 Workshop in Armenia Concludes

On the fourth day of the event, the European guests were introduced to the technical and laboratory capacities and facilities of the National Polytechnic University of Armenia. Participants of the large-scale initiative aimed at developing innovative ideas and B2B sales skills were guided through the University’s **Research and Education Center for Aerial Robotics and the National Engineering Laboratories of Armenia,** where they were familiarized with ongoing and prospective developments, as well as the steps taken to increase student involvement in research activities. The guests were also shown the designated space and acquired equipment for the upcoming **B2B Sales Laboratory** to be launched within the framework of LISS24. **Reflections on the 4-Day Workshop** **Timo Holopainen, LISS24 Project Senior Content Lead:** “We are very satisfied with the visit. Honestly, it was a fantastic program. We had very good workshops, particularly focused on the work packages, and I must say I’m impressed with the progress. We also had two competitions: innovation and sales, organized for the first time in Armenia. Of course, there is room for improvement, but I always say: the most important thing is to start - then comes refinement. If I had to describe this 4-day visit and the LISS24 program in one word, it would be excellent.” **Sargis Asatryants, Vice-Rector for Internationalization and Reforms, NPUA:** “LISS24 is a successful project and a continuation of the earlier InoSens program, which also promoted the development of innovative ideas. This demonstrates the sustainability and continuity of EU-funded projects, where instead of placing a full stop, we place a comma and begin the development of another competency, in this case, sales. The competitions held over these days were a first attempt, and the program has fulfilled its task in this regard, though the work isn’t finished. We will do everything to turn these competitions into an annual tradition and aim to expand them beyond the three universities, bringing them to a national level.” **Harri Lapalainen, LISS24 Project Senior Advisor:** “I’m very happy to witness such progress in Armenia, especially related to B2B sales education and all the surrounding agreements. The key element is the concept of the sales competition, which was introduced here for the first time. This now creates a great opportunity for Armenian and Georgian universities to connect with the global community in this field. I believe this is a huge benefit for both students and faculty. Organizing a sales competition for the first time is no easy task, but many aspects were very well managed. Now, Armenia and Georgia will join forces, and we hope that they will also invite universities from EU Eastern Partnership countries. This is a valuable step forward for all involved.”