Diary of the Armenian work phase of the LISS24 project.

Day 3: “Sales Labs” in universities and B2B inter-university competition

The 3rd day of the event was hosted by the National Agrarian University of Armenia.

The discussions were dedicated to the technical issues of creating “Sales Labs” in the universities participating in the project.

Installation, acquisition of equipment and software packages, Application features and integration of laboratories into the educational process, Involvement of specialists from the company producing hardware and software in the implementation process. Ruben Aghgashyan, LISS24 HAPU coordinator, reported that despite the set deadline of November 2025, the Polytechnic is ready to launch this innovative laboratory in the coming September.

The laboratory is a so-called “Emotion Meter”. The devices record changes in the main emotional parameters of negotiators: anger, contempt, disgust, fear, joy, sadness, surprise and engagement. Special AI models, analyzing them, evaluate the process and provide recommendations for achieving success.

Gor Martirosyan, responsible for the 3rd HAPU work package at LISS24. “The launch of the B2B sales laboratory will contribute to the improvement of soft skills of our university students, the multiplication of business contacts and communication skills. The 2 competitions held these days were of a pilot nature. The laboratory will solve the issue of more professional preparation of both lecturers and students for future competitions.”

The 2nd of the competitions concerned B2B sales. 3 students each from the Armenian National University of Applied Sciences and the Armenian State University of Applied Sciences participated, who, according to the idea, as EDUX sales specialists, were trying to sell the “product” - the company's multidisciplinary training - to the “Inecobank” Open Joint Stock Company. The jury consisted of representatives of the aforementioned companies.

Mariam Ghandilyan from the Polytechnic took 2nd place, the first and third places were taken by the students of the Armenian State University of Applied Sciences. It is noteworthy that the specialists of “Inecobank” OJSC made a specific offer to participate in the internship program only to one student, a polytechnic student. Arina Manukyan, who didn't even make it to the prize pool.