🏆 Winner Highlight: Irena Simonyan (National University of Architecture and Construction of Armenia) 🏆

We are proud to celebrate Irena Simonyan, who claimed victory at the first European Online Business Negotiation Competition — an achievement that powerfully demonstrates the impact of the LISS24 – project. Congratulations to Irena for her professionalism and outstanding performance!

Held on 29–30 January and organised by HAN University of Applied Sciences under the umbrella of the European Sales Competition Association, the competition brought together more than 20 European universities and one from the United States. Students and coaches engaged in intensive online rounds, supported by masterclasses on pitching, needs identification and negotiation skills.

💡 What makes this success especially meaningful for LISS24 is that our project directly enabled the participation of Armenian and Georgian partner universities in this international sales and negotiation competition ecosystem. Through LISS24, our partners are introduced to, invited into, and actively embedded within a global community of sales and negotiation competitions — turning capacity building into concrete, measurable results.

🌍 This is LISS24 in action: strengthening international B2B sales competencies, opening global networks, and enabling students from Armenia and Georgia to compete — and win — on the European stage.

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