Within the framework of the successfully going on EU Erasmus+ “LISS24” Project, involving per three Armenian and Georgian partner universities, the first “B2B Sales“ student competition of the Eastern Partnership countries will take place in Armenia on June 24-25, 2026.
The universities participating in the competition are:
- National Polytechnic University of Armenia (NPUA)
-National University of Architecture and Construction of Armenia (NUACA)
-Armenian National Agrarian University (ANAU)
-Georgian Technical University (GTU)
-Batumi Shota Rustaveli State University (BSU)
-Akaki Tsereteli State University (ATSU).
Each university will be represented by a team consisted of three competing students and one coach. Representatives of the Project’s European partner universities are also expected; the latter, mainly together with representatives of Armenian business community, will serve on the competition’s jury panels.
The competition program includes:
-Welcome speeches and the official opening ceremony of the competition
-Brief presentation of the Project and the objectives of such competitions within it
-Introduction of the competing students and the jury members
-Presentation of the competition procedure, scenarious and the evaluation criteria
-Conduct of the preliminary round and selection of the finalists
-Conduct of the final round and summing up of the competition results
-Closing ceremony of the competition: providing all the competitors with certificates of participation, awarding of the winners, and closing remarks
-Q&A session with the invited media representatives.
Some extra organizational details of the competition:
The competition is held in two rounds. On the first day, three parallel so-called “room sub-competitions” are held, involving all 18 competing students from the six aforementioned partner universities of the Project. From each room’s group of six, the two top-ranked students advance to the next stage and earn the right to compete the following day in the final round, where the overall winner and the other two prize-winners will be determined.
In both the first day’s qualifying round and the second day’s final, the competitions are conducted using real “scenarios” selected jointly with business partners and provided to the participants in advance, based on the sale of a specific market product. The student acts as the “seller,” while a business representative from the relevant field acts as the “buyer.” Each negotiation is allotted 12-15 minutes, during which the “seller” must try to convince the “buyer” and sell the offered product. The outcome is evaluated in parallel by each jury member according to unified, pre-developed criteria provided to them, and the scores are consolidated at the end by averaging. All other details of the competition can be found in the attached information package through the competition’s Agenda, Competition Guides, Lists of Competitors and Jury members, as well as the Evaluation Criteria, while the “LISS24” Project as a whole can be explored by visiting the trilingual website http://liss24-am.liss24.com/.
LISS24 Armenian Team NPUA Press Center