We’re proud to share that the Sales Lab at Georgian Technical University (GTU) is now fully equipped under the LISS24 (Learn-Innovate-Sell-Succeed) project, co-funded by the European Union.

Thanks to the invaluable support of the Imotion team, the lab has been outfitted with modern equipment and specialized software to support hands-on learning in Business-to-Business (B2B) Sales and digital innovation.

🎯 The GTU Sales Lab is part of a broader LISS24 mission to enhance B2B sales and innovation education in Georgia, particularly within engineering programs.

Key goals include: ✅ Delivering practical sales and innovation courses ✅ Organizing real-life Sales and Innovation Competitions ✅ Strengthening university-business collaboration ✅ Encouraging private investment in higher education infrastructure

This lab marks a major step toward preparing our students for international business challenges, helping them build the competencies needed for modern, tech-driven careers.

Additionally, we are currently preparing to host the Imotion team this year for specialized staff training to maximize the Sales Lab’s potential and ensure top-quality education delivery.

👏 Huge thanks to our partners across the LISS24 consortium — especially Imotion — for making this possible.

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