From April 10, 2026, within the framework of WP4 of the Erasmus+ LISS24 project (T4.3 Organizing Innovation Courses and Competitions), a series of lectures on the topic “Business to Business (B2B) sales” was launched at the National University of Architecture and Construction of Armenia. It was run until April 24 of 2026 and ended with two rounds of competition (respectively on April 27 and April 29, 2026).The purpose of “B2B sales” training was to equip students with the knowledge, skills, and tools necessary to effectively utilize a company’s products or services, improve operational efficiency, and foster long-term strategic partnerships that drive mutual growth and success. The training materials were developed, including didactic materials intended for interactive learning. Didactic materials included the following: printed materials, various information materials (PowerPoint presentations), photos, pictures, game and interactive materials, role-playing games, digital and practical materials. The lectures were conducted with the participation of the NUACA local person who is responsible for the quality assurance of all events implemented within the LISS24 project. This report is a confirmation that the “B2B Sales” training course was conducted qualitatively and in accordance with the set objectives.

The training on the course "B2B Sales" was completed by two rounds of the competition (respectively on April 27 and 29). The course participants were prepared for the first round of the competition by Ms. Tatevik Yedoyan. The scenario in alignment with the topic of competition was developed for the first round of competition and potential participants were provided by the assignment preliminary. Eleven students took part in the final round of competition. The judges commission of the final round of competition was composed from 6 members. Evaluation criteria were presented to the judges. The competed students were provided with the assignment. Two employees of ReZident.am company took a role of “buyers”:

• Anushik Grigoryan - Sales Manager of ReZident.am

• Roza Adamyan - Sales Manager of ReZident.am

As a result of the competition, the following students were nominated:

Luisa Mkrtchyan for 1st place

Armine Hakobyan for 2nd place

Areg Grigoryan for 3rd place

All students who took part in the” B2B Sales” training received certificates of participation.