I can feel the pace accelerating. Again! It is the supposed male and female simmottis that around 100 people have already signed up for our Oodi Myynnille! business seminar in 2025. Mainly from companies in the Turku region, but of course there is also sales talent in the form of students from Turku University of Applied Sciences (Turku University of Applied Sciences ).

And now comes an important reminder: IF YOU ARE NOT ALREADY AT THE MESS, YOU HAVE EXACTLY 2 DAYS TO SIGN UP. I repeat: Two days. This is the so-called Final Call! 🕑

Oh, what's on offer? No, there are interesting speakers and panelists, there are current themes, there will be a lot of encounters across industry and generational boundaries, and there will also be coffee served by our partner KTI Laskutus Oy. ☕

This is not a bad setting at all. Especially since it doesn't cost anything. The event is organized by our diamond research group, i.e. Sales and B2B Business (Research Group, Turku University of Applied Sciences).

The event itself will be held on 20.11.2025 in ICT-City (Turku, Kupittaa/Kuppis). The train station is also next door if someone comes from a little further away.

You can register here: https://lnkd.in/dJj6RQsS

You can find the program here, for example: 🗓️ Date: Thursday 20.11.2025 ⏰ Time: 13:30–16:00 📍 Place: ICT-City, room C1027_Lambda, Joukahaisenkatu 3, 20520 Turku 🎤 Host: Arto J. Kuuluinen, presumed doctoral student

13.30–13.40 Welcome words Arto Kuuluinen, D.Sc. (Econ.), (Turku University of Applied Sciences) & Sami Saarenpää (KTI Laskutus Oy) SHIFT Business Festival in companion greeting: Heidi Rantala

13.40–14.05 KEYNOTE: The bright and shadowy sides of social selling Sami Saarenpää, Sales Director, KTI Laskutus Oy

14.05–14.30 KEYNOTE: Competitive advantage from data – artificial intelligence at the heart of modern B2B sales Vesa Leppänen (Founder, CEO) & Lasse Riitesuo (Partner, Growth strategist), Vaelion Oy

14.30–15.00 ☕ Pause Network and refresh.

15.00–15.10 🔍 RESEARCH HIGHLIGHT: B2B sales in 2025 Timo Holopainen, Principal Lecturer, Turku University of Applied Sciences

15.10–15.50 💬 Panel discussion: Sales transformation 2025 – Human, data and artificial intelligence Panel: • Sami Saarenpää, Sales Director, KTI Laskutus Oy • Lasse Riitesuo, Growth Strategist, Vaelion Oy • Johanna Saarinen, CEO, Painotalo Painola • Matti Perkkiö, Senior Vice President, Marketing and Artificial Intelligence, Easoft Group Oy

15.50–16.00 📌 Summary and end of the day Arto Kuuluinen, D.Sc. (Econ.)

🍹 Afterwork 📍 Turku University of Applied Sciences/Vicinity (TBA) at 16.15–18.00

And a shoutout to the partners of the event: ✅ KTI Laskutus Oy (main partner) ✅ SHIFT Business Festival ✅ Myynnin ja markkinoinnin ammattilaiset MMA ✅ Turun seudun tradenomit ✅ Mustavalkoinen Verkosto ✅ Learn-Innovate-Sell-Succeed (LISS24) -Project ✅ AASE - Academic Association of Sales Engineering ✅ MyyntiAkatemia

Visible in Oodi. It's going to be good.

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