Within the framework of the European Union Erasmus+ “LISS24” project, B2B Sales Laboratories have been established at partner universities in Armenia and Georgia, offering a unique environment for acquiring, improving, and developing knowledge and skills in sales, customer negotiations, and forms and tools of business interaction.

The NPUA Sales Laboratory has been established as a multifunctional educational and research unit of the University, aimed at improving teaching, professional development, and applied research in the fields of market marketing and sales, customer behavior studies, and business analysis.

It provides a unique practical environment where University lecturers and students can learn, conduct experiments, analyze consumer behavior, and develop innovative approaches to B2B sales based on the integration of teaching, research, and practical activity.

Through the Laboratory, students are given the opportunity to develop skills aligned with real-life business environments, based on experiential learning and the active involvement of students in real business processes. As a result of effective cooperation withthe European partners of LISS24, the NPUA team has studied the broad technical and functional capabilities of sales laboratories, as well as the modern educational content and methodologies applied in them.

The Sales Laboratory can also significantly contribute to cooperation between the business sector and NPUA by offering various educational and research services aimed at enhancing their sales potential and competitiveness. This is based on the Laboratory’s unique capacity to develop different types of virtual and digital environments for sales, marketing, and sales-related discussions and negotiations.

Presentation of the Laboratory’s capabilities will take place at the NPUA Continuing Education Center, located on the 5th floor of Building 10 of the National Polytechnic University of Armenia, where the Laboratory is situated. The event will be held under the title “Open Eyes Event,” as envisaged by the LISS24 project.

Dear representatives of the media, internal and external stakeholders !!!

We are pleased to invite you to the National Polytechnic University of Armenia to participate in the official opening and presentation of the “B2B Sales NPUA” Laboratory, located on the 5th floor of Building 10 of the University, on June 24, 2026, at 12:00. The event will provide an opportunity to become personally acquainted with the above-mentioned facilities and to form your own opinion and ideas regarding future cooperation. Gathering: 11:45, on the 5th floor of NPUA Building 10 (elevator is available).

For additional information, please contact us by phone: 091 488 585 or 093 520 520.

NPUA Press Center