A meeting with the representatives of Businesses in the frame of the Erasmus+ Capacity Building LISS Project at the Faculty of the Technical Engineering at Akaki Tsereteli State University took place on May 30, 2025. Representatives of the construction businesses LTD Zumi, LTD Atlantic Sakartvelo, LTD Karibtche, LTD V.D.K, LTD Dagi+ were participants of the meeting. The meeting was also attended by the alumni of the faculty that are at present employed in the businesses. The aim of the meeting was on one hand, to share information about the LISS project, the course that was developed and the laboratory for the B2B sales, and on the other hand to get feedback from the business representatives based on their experience.

Business representatives informed about a position of sales engineers that has become recently available at the construction companies. The information about the new course and B2B lab arose interest in students, and they expressed their interest in the course and the lab activities. The business representatives discussed and listed the skills in the field of sales that they are seeking for in the applicants that would like to be employed in their companies. The Erasmus + CBHE Project Learn – Innovate – Sell – Succeed (LISS24) is aiming at increasing B2B Sales and innovation capacity of Armenian and Georgian universities, especially in the field of engineering in the new digital era.