The European Sales Competition was held on 9–11 June and hosted by Kristiania University of Applied Sciences. The event brought together over 60 students from European and U.S. higher education institutions. Its purpose is to connect talented individuals from universities across Europe through real-world sales scenarios, industry networking, and by fostering innovation in the field of sales.

We are proud to share a success story that concretely demonstrates the practical impact of the LISS24 project. Both the National University of Architecture and Construction of Armenia (NUACA) and the National Polytechnic University of Armenia (NPUA) made their debut in the European Sales Competition under the guidance of their coaches Tatevik Yedoyan PHD, PMP® and Gor Martirosyan.

The students Irena Simonyan (NUACA), Tigran Stepanyan (NUACA), Arina Manukyan (NPUA), and Sona Aghabekyan (NPUA) took part in individual sales negotiations as well as a team-based challenge. A special congratulations to Arina Manukyan (NPUA), who advanced to the finals and achieved an excellent 4th place overall.

This is a clear indication that the LISS24 project is not only about building cooperation structures, but about developing real, result-driven competence. The goal goes beyond networking: it is about creating an environment where international sales and negotiation skills are developed through hands-on experience, and where partners can truly demonstrate their capabilities.

For the Turku University of Applied Sciences team Arto Kuuluvainen, Timo Holopainen, Harri Lappalainen and Pinja Palm it has been particularly inspiring to see how Armenian and Georgian partners have found their place within the European competitive and learning landscape not only participating, but succeeding. This strongly confirms that capacity building works best when it is embedded in everyday practice, not limited to plans and documentation.

At its core, this work is about shaping direction, enabling the success of others, and simultaneously developing one’s own expertise in situations where theory is genuinely put to the test. The result is tangible growth visible in students, partners, and the opportunities that open up for them.

#LISS24 #ErasmusPlus #CapacityBuilding #B2BSales #NegotiationSkills #HigherEducation