On October 20-21, 2025, a two-day training-workshop organized by the Dutch company «iMotions» was held at the Armenian National Agrarian University (ANAU), which was intended for representatives of the National Polytechnic University of Armenia (NPUA), the Armenian National Agrarian University (ANAU), and the National University of Architecture and Construction of Armenia (NUACA) – the Armenian participants of the «LISS24» (Learn-Innovate-Sale-Succeed) project implemented under the European Erasmus+ CBHE program. It was aimed at familiarizing and mastering the capabilities of the hardware and software tools supplied by the above-mentioned company for the "Sales Labs" to be set-up within the framework of the Project at these universities.

The highly equipped and fully interactive training program provided ample opportunity to study and develop the participants' practical knowledge and skills in, still very unusual for these universities, areas such as characteristic neuro and biometric manifestations of human behavior, as well as modern tools for their registration and analysis. The mastery of the latter was aimed at their successful implementation in the Sales Labs being created at the partner universiteis for various educational and research purposes.

Both training days were highly practical and effective, at the same time in a warm and friendly atmosphere, contributing both to the progress of the immediate tasks of the Project and to the strengthening of cooperation between the participants and the exchange of international experience. An important mutual agreement was reached to further, if necessary, turn to «iMotions» for advice. In summary, it is important to note that the software developed by «iMotions» is currently widely used in various leading universities around the world, enabling the successful implementation of a comprehensive biometric analysis of human neurophysiological and emotional responses.