A two-week “B2B Sales” intensive training started at NPUA on February 23, 2026 and ended on March 6, 2026. The classroom sessions were followed by a phase aimed at assessing the participants’ preparedness and addressing the identified gaps. During this phase, the training participants also met with NPUA students who, in January 2026, had participated in the first European online EOBN Sales Competition who shared the gained experience with the training participants and gave them some practical reccomendations.

To provide information support for the recruitment of training participants a broad preliminary information campaign among NPUA students was carried out. Relevent emails were sent to the university email addresses of all NPUA students, and a relevant announcement was posted on the official website and social media platforms of the university. Information was also shared through the communication channels of the Student Council and direct information meetings were held with student groups.

To conclude the campaign, on February 18, 2026, a final information meeting was held for more than 60 students who were presented with the training schedule, content, and other relevant details and additional clarifications.

During the training sessions, active and interactive teaching methods were applied, including group discussions, teamwork, case studies, role-playing exercises, sales simulations, and practical assignments. All these helped students develop knowledge and practical skills in customer profiling, negotiation, objection handling, and sales presentation.

Following this phase, the students were given one week to improve their sales skills and to work on real sales cases. During this period, the students met with experts on a daily basis and received individual practical consultations and reccomendations on the subject.The main purpose of such methodical approach to the “B2B Sales” training was to equip students with real life knowledge, skills, and tools necessary for effective B2B communication, customer needs identification, sales presentation and negotiation. The course was designed to combine theoretical knowledge with practical exercises, enabling students to apply sales techniques in realistic business scenarios.

The course concluding “B2B Sales” competition was organized in two separate sessions on March 12 and 13, with the actual participation of 9 competitor students in total, selected from 19 full class participants. Fully identical scenario for both competition sessions was developed and provided for all 19 potential participants preliminary.

Before the competition, the participating students met twice with representatives of the marketing service and engineering team of “RPE Controls” and became acquainted with the services, products, and comprehensive solutions offered by the enterprise. Evaluation criteria were developed and presented, prelminary as well, to the Judge Jury composed of five representatives of business and partner universiteis.

As a result of two-day competition, the following students were nominated as the winners and received appropriate Winner Certificates:

✓Anna Vardanyan was awarded 1st place,

✓Anna Aleksanyan - 2nd place, and

✓Vahe Simonyan - 3rd place,

while all other students who took part in the «B2B Sales» competition and/or trainings also receieved corresponding certificates of participant. As it was annonced preliminary, all three winners of the held NPUA internal competition gained also the right to represent the University in the «B2B Sales» international competition (Eastern Partnership Games) to be held in Armenia within the frames of LISS24 project by end June.